Look for Queen Latifah at your local supermarket soon.
In what is a growing trend, celebrities are lending their names to flower ventures to help sell more products to more flower consumers.
While this licensed lined of arrangements (farm bouquets really) is designed for the mass market, there is considerable upside in having flowers as a lifestyle product gain greater acceptance into the U.S. mass market.
The more people buying flowers every day, the better for all involved in the flower business. Remember that in Europe the per capita consumption of flowers is many times higher than it is in North America.
Who thought Americas would pay $5 for a cup of coffee 25 years ago? No one did. Not 7-Eleven, not Dunkin Donuts...not until Howard Schultz came along and started Starbucks. The coffee market is now ten times larger thanks to him.
A rising tide lifts all ships. Embrace the newcomers, the more the better!
Never miss an update. Sign up for our newsletter.