How long does it take you to deliver flowers?
Can you tell people you deliver all your orders within 90 minutes? Most florists would say that is ridiculous and not even physically possible. Really?
There are already venture-funded startups that are doing just that. Take a look at BloomThat in San Francisco. Some investors gave them 5M to prove it. They did. Now they want to take as many orders away from tradition flower shops as possible.
If your local customers have a choice between 90 minute delivery and six hour delivery at the same cost, which one do you think they will choose? Which one do you choose when you are shopping at Amazon? Correct, why would your customers be any different?
Fed Ex learned long ago that speed is essential in coming out of nowhere to dominate the overnight package business, in spite of major players like UPS that were already in the market. It has taken UPS decades to catch up to Fed Ex.
Amazon is learning the same thing with Amazon Prime, same day delivery, even same hour in some major markets now.
If you are not offering one hour delivery to your customers, you are losing a lot of new business (especially young people that only order on smart phones).
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