Why 5am is the Most Productive Time of Day

Do you love what you do each day? 

I am so glad to see the Wall Street Journal agrees with me....!!!! 

For years people have been giving me a hard time about hitting the floor running at 5am or 6am sharp (voluntarily I might add).  

It's really easy to explain. Do you love what you do? For me, every day is an amazing day filled with new opportunities and sheer joy. Optimism coupled with drive fuels me at that early hour.  

When I think about our boys serving overseas in Iraq and Afghanistan going to "work" each day and getting shot at left and right, I can't imagine ever complaining about my day job after watching Restrepo. When you think about that perspective, who would not be happy to go to work here each day? 

The silence at 5am is deafening. Sometimes, if I am alone in the office, you will hear very loud music at that hour. Lots of people give me dirty looks at 8am when they roll in. 

The Zen time is actually the hours I am most creative. The lack of distractions allows the mind to think outside the box. Some days I will be at the beach with my laptop working there while the sun comes up.  

I love zipping down the freeway just when the stars are still fading out. It is exhilarating to feel so far ahead of every else at that hour! :-)  By the time 8 am rolls around, and I am on the second cup of coffee, I could easily run a marathon some mornings.  

So the next time you see a white car blow by you on the freeway doing 100 at six am you will know where I am going. 

Seize the day early risers! 

P.S. Contrary to people thinking I am a workaholic, my "shift" ends at 6pm EST SHARP and begins the next day at 6am EST. You do have to have a separation between "business" and a "personal" life to have a proper life/work balance.

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FREE WEBINAR: The 21st Century Florist

As a 21st century florist, you’ve likely faced some thorny challenges. In order to succeed in the floral industry today, your business needs superior product, excellent customer service, cutting edge technology and exceptional brand recognition. 

Alex Frost owned, operated and managed retail floral operations in the US and Canada with up to 10 million dollars in sales. He is the founder of several floral technology companies and ventures, including QuickFlora, and on September 28 he will be sharing his firsthand knowledge on how to create a strong floral brand that will make your business thrive.

 To learn more, join QuickFlora at 12pm ET on September 28 for a free webinar titled, “The 21st Century Florist.” 

Key Takeaways: 
1. The advantages of integrating your POS, website and mobile apps
2. How to track the cost of each and every delivery
3. Why product standardization work

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How the "On Demand" Economy is Shaping the Flower Business

How long does it take you to deliver flowers?

Can you tell people you deliver all your orders within 90 minutes? Most florists would say that is ridiculous and not even physically possible. Really?

There are already venture-funded startups that are doing just that. Take a look at BloomThat in San Francisco.  Some investors gave them 5M to prove it. They did. Now they want to take as many orders away from tradition flower shops as possible.  

If your local customers have a choice between 90 minute delivery and six hour delivery at the same cost, which one do you think they will choose? Which one do you choose when you are shopping at Amazon? Correct, why would your customers be any different?  

Fed Ex learned long ago that speed is essential in coming out of nowhere to dominate the overnight package business, in spite of major players like UPS that were already in the market. It has taken UPS decades to catch up to Fed Ex. 

Amazon is learning the same thing with Amazon Prime, same day delivery, even same hour in some major markets now. 

If you are not offering one hour delivery to your customers, you are losing a lot of new business (especially young people that only order on smart phones). 

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